After the pandemic’s numerous economic effects, the global fashion industry is gradually finding its feet. The fashion market in the United States is expected to cross $450 billion with several market segments like upcycled apparel leading the industry into new growth markets. A huge part of the industry’s resurgence rests on the resilience of many different stakeholders, including fashion bloggers, and you’re not too late if you want to join the fashion blogosphere. Here’s a list of essential skills to be a good fashion blogger.
What is the Work of Fashion Bloggers?
As obvious as it seems, many people go into blogging with little to no writing skills. A good vocabulary and knowledge of fashion terminology will get you far in the blogging game. When studying the fashion world, you’ll likely see various style categories, from bulky sizes to petite categories. It’s essential to understand the different body types, their respective demands, and fun favorites. As a blogger, you can focus on a specific target group, like providing petite white jeans solely for petite women. You’ll need to learn about the various denim terminologies, from high waist and comfy pants to skinny jeans. Ultimately, you can bet readers will rely on your knowledge and credibility to purchase the best jeans at the best prices from your fashion blog.
Good content creation is non-negotiable for modern bloggers. It’s essential to develop your content creation skills, learning about the newer systems, tools, and platforms to improve your content creation efforts as they emerge. Content creation is gradually becoming more convenient by the day with more innovation from the video and audio industry. New tools like modern cordless microphones can connect to your mobile phone, making it easy to create quality content anywhere and anytime for your fashion blog and other communication channels.
About 4 million blog posts surface on the blogosphere every day, and different fashion bloggers can be talking about the same thing at the same time. For instance, Adidas decided to partner with Beyonce for the new Ivy Park collection. That’s news every fashion blogger would love to publish, but how you tell your side of the story can put you ahead of the curve. Many fashion bloggers leverage visual storytelling strategies like memes and infographics to rope in more potential buyers. Experts reveal memes guarantee 60 percent more engagement than traditional marketing graphics, while infographics, the fourth most used visual content, can increase blog traffic by 12 percent.
You can stretch your earning capacity if you develop effective marketing skills for your fashion blog. You can use affiliate marketing by pasting links to new arrivals from shopping websites. This way, you’ll receive a negotiated amount from every sale facilitated by your fashion blog.
As a fashion blogger, you can also partner with other fashion brands to organize flash sales, generating a share of the sales revenue. The bottom line is that brands will partner with you because they trust your control over your audience and your ability to bring them huge sales numbers. On the other hand, customers will rely on exclusive information like the early notice of flash sales, discounts and promo codes to get the best market deals.
Influencing has become a mainstay in the fashion world, and many fashion bloggers aren’t just distributors of content. They’re also tastemakers, and consumers have come to trust their conclusions more than the brands themselves. About 60 percent of established brands have an influencer marketing strategy leveraging influencer efforts to reach more buyers and advance their corporate social responsibility plans. As a fashion blogger, developing crucial influencing skills like personalization, partaking in interviews, and joining other public speakers at events is crucial.
All in all, beginning your fashion blogging journey is no easy task. It may take a long while until you make a sustained impact, but these tips can help you every step of the way.