Having a business website that is customer-friendly and accessible is essential if you want to reach as many people as possible with information about your company’s products and services. The thing is, many business owners run into usability issues with their websites because they do not spend enough time thinking about ways to improve them for the end-user. To help make your site more customer-friendly and immediately start improving your chances of sales, consider these tips.
7 Tips To Make Your Business Website More Customer-Friendly
1. Ask for User Feedback… and Listen
One of the best ways to make your company website more customer-friendly is by asking customers what they think. When site visitors provide you with feedback, it is then important to listen to it. For example, it is common for accessibility issues to be a concern. If this occurs, respond by researching accessibility program options and resources such as accessiBe reviews to figure out how to step up your usability game.
2. Speed Things Up
Another top reason that website owners turn to the help of companies such as accessiBe is that they run into website load time problems. As part of a comprehensive accessibility analysis, businesses can identify different solutions for making their websites load faster. This is another way to improve your chances of sales. After all, no one wants to wait on a slow site to load.
3. Make Navigation Easy
Website visits also frequently bring up the need to improve site navigation for many companies. Take a look at your website and spend some time reviewing the menu of links. Does the organization of them. make sense? Are the labels accurate? By taking measures such as using accurate navigation titles and dividing categories clearly, you can make it much easier to explore your site content.
4. Provide Useful and In-Depth Information
What kind of information does your website provide to visitors? In addition to selling your products, you should also provide content that is both useful and in-depth. For example, many companies find success using a blog on their websites for this reason. If you sell products, you can provide instructional information or reviews. You can also offer the background story about your company to make the experience more personal for customers.
5. Improve Your Site Layout
Overall, how is your website layout? Be honest. Is it clunky? Are there images or text that you need to clean out? Does the page organization make sense? Again, this is another issue that website visitor feedback can be helpful for working on, but following website design best practices can also be useful. If you do not have substantial web design experience, working with a professional design team can be another good idea.
6. Choose Colors Carefully
What kind of color scheme does your site use? Think about the reasons why you chose those colors. Perhaps they are the same colors as the rest of your company and brand, or maybe they were just part of a standard website template. If the reason is due to the latter, it may be time to revisit your color selection. Choosing colors carefully to make your site more visually appealing can make a big difference in visitors’ perceptions.
7. Note Your Calls-To-Action
Without a doubt, effective calls-to-action can have a huge impact on the number of sales that a company sees every month. Take a look around your website. What kind of messages are you sending to visitors? Do you include calls-to-action? If you do, how effective do you think they are? Creating a solid call-to-action requires some research and skill.
Having a customer-friendly website can be a great way to help your business grow. Following tips such as these can help you ensure you are on the right web design path.