Managing PPC campaigns can get tricky at times, and you might find it challenging to focus on the right PPC metrics. Many people fail to generate leads effectively as they did not know which PPC metrics will make their campaign more profitable. But don’t worry! Our experts have prepared a list of the most crucial PPC metrics to help you gain success through your ad campaigns.
PPC metrics supply essential analytics to help businesses scale their profitability. To provide a more detailed breakdown for each metric, experts from our PPC agency in India have separated them into two categories. It helps you have a better knowledge of why and how metrics influence profitability, and to what scale. By choosing the best SEO company, you will get better chances at success with personalised PPC ad campaigns specifically designed for your business.
Ad and Keyword-Based PPC Metrics:
1. Impressions and clicks:
Being discoverable by more people is a way to improve sales, and that is why having a good reach is essential. If you want a deal to happen, you need to make sure that more people who view your ad click on it. You can monitor the trends in impressions and clicks to know if you are doing better than before or not. It will help you scale your campaign to generate more opportunities and reduce any issues.
2. Cost Per Click (CPCs):
Clicks help you get the leads that you are looking for, and you need to pay for every click you get. The average amount you pay each time is your cost per click, and it depends on your industry and competition in the market. CPCs increase with time, and if you feel it’s going too high, then start focusing on long-tail keywords, or increase your budget for the same keyword to get the desired traffic.
3. Click-Through Rates (CTRs):
CTR indicates the ratio of clicks per impression; i.e., it represents the number of times your ad is clicked against the number of times it was displayed to people. CTRs can vary throughout the month, so it should be evaluated every month to see the progress of your ad campaign. Short-duration evaluation of CTRs can generate false results in the best marketing strategies too.
1. Conversion Rates:
Conversion rates vary broadly across industries, and they can depend on many factors like seasons and changing complexity of the business. Having a look at decreasing conversion rates can help you identify if there is any functionality issue in your landing page, or whether your ad campaign is showing up on irrelevant search queries. It can decrease due to an expired promotional code that is no longer working. It will help you stop losing leads that could have been converted into sales.
1. Cost Per Conversion:
The total amount spent to get one lead or sale is termed as cost per conversion. You need to understand your profit margins for each product to determine the acceptable value of cost per conversion for that product sale. If you are in a business that often results in recurring customers, then you need to incorporate it too, and you can have a higher cost per conversion acceptable in that case.
2. Return on Ad Spend (ROAS):
ROAS value is the return on your expenses for running the ad campaign. Technically, it is the ratio of your expenditure on your ad campaign versus the profit generated from it. It helps you evaluate the scalability of your ad campaign and enables you to understand whether or not you should continue using the same strategy for a longer duration.
PPC metrics are often tricky to understand, but by focusing on the PPC metrics used by the best SEO company, you can increase your profitability significantly. At times, running an ad campaign can turn out to be a difficult task if you have no prior experience. So it is better to a PPC agency in India on board to perform the job for you. PPC metrics have played a significant role in boosting digital sales for businesses across the globe. Having a good ad campaign catered to the right audience can turn out to be a big boost for business. So, make sure to choose the right metrics and get the best possible results from your ad campaigns.