If you’re planning a charity gala, then there’s a lot you need to do. From logistics to invitations, the arrangements are endless. However, there is one aspect that will remain constant. That is, your marketing. Your marketing efforts for the upcoming charity event will be ineffective if you don’t promote it.
You need to get the word out to as many people as possible, and maximize attendance. Of course, something like a local charity gala doesn’t require you to market on a global scale. Instead, you should focus on the local audience. They’re the ones more likely and able to show up. So, you should focus on local marketing. Here are a few tips which will help you promote your event on the local level in the best way possible.
Distribute Flyers in the Area
Create flyers and distribute them in the area. Make these using the gala flyer templates on PosterMyWall to make your life easier. Make sure your flyer design talks about your cause, the gala venue, time, and other relevant details.
Print these flyers out and give them to people passing by in your area. You can also place a few stacks in local businesses people frequent. This will help you make the local community aware of the gala.
Set Up a Stall in a Central Area
A few weeks before the event, set up a stall to sell tickets and get donations. Market your gala and also give people a variety of donation options. Incentivize ticket sales by offering special deals for early sign-ups.
This way, your gala will be in local conversation well before the actual event. In addition, you’ll be able to get more ticket sales. People often tend to respond better with face-to-face interactions.
Reach Out to Community Groups
There are probably some community groups active in your area. These can be related to neighborhood concerns, charities, local businesses, or anything else. Reach out to them to market your gala. Give them a few tickets to sell in their groups.
These groups probably also have an online presence. Share your charity gala details in these online groups, and participate in discussions as well. This will help you spread out your network and get more people to attend. .
Focus on Your Storytelling
You can’t market your gala well if there’s no substance behind it. You need to hone your storytelling skills and really sell your cause. Add a face to the cause by talking about people affected by it. For example, if you’re doing a charity gala for veterans with PTSD, share data, and have a veteran talk about their PTSD on camera.
This will help you humanize the cause, which will evoke people’s sentiments. This way, they will want to contribute to your charity gala. This is a great way to sell tickets as well as gather donations. Make sure you stay within the lines of supporting the cause and offending delicate subjects. Be very appropriate with this storytelling.
Share a Press Release in Local Papers
Your area probably has some local newspapers and publications. Write up a press release and share it with these publications before your charity gala. It should talk about your cause, and all the relevant details of the gala.
The publications can share this press release on their online and physical mediums, so that you get to reach a wider audience. Add donation details to this press release as well, so that people can donate, even if they don’t want to attend the gala itself.
Put Up Posters Around Town
Local communities often have central areas which they frequent. There might also be notice boards where businesses and others post announcements and posters. Make a few posters and place them in these public spaces. These should include all the details related to your charity gala, and also be eye-catching.
Use the charity poster templates on PosterMyWall to design your poster, and then print them out on good-quality paper. You can use these poster designs for your online marketing on social media as well. Talk to local businesses and ask them for permission to put these posters up in their premises as well.
Partner with Local Businesses
One of the best ways to market an event locally is by partnering with local businesses. You can do this by bringing them on as food and logistics vendors, or offering sponsorship packages. These packages can give businesses logo placements, naming rights, or whatever you want to offer.
These local businesses will get marketing through your charity gala as well, and you will get money and materials. This will work for everyone, so you should think up some enticing sponsorship options. It will also help you reach out to the local community, as these businesses will market your gala to their visitors.
In conclusion, there are many ways to market your charity gala locally. These methods will help you get more people to attend, and gather more funds for your cause.